CI Guide

The elements of our brand’s visual identity

Logo
- Type 1. Business Unit Lock-up
- Type 2. No Lock-up
Logo downloaddownload
Color
Primary colors
Mirae Asset’s primary colors are Mirae Asset Orange and Mirae Asset Blue.
Mirae Asset Orange should be used as the main color, and Mirae Asset Blue is used to support the main color.
- Mirae Asset Orange
  
  PANTONE 158C
  
  C0 M60 Y100 K0
  
  R245 G130 B32
  
  #F58220
- Mirae Asset Blue
  
  PANTONE 295C
  
  C100 M60 Y0 K40
  
  R4 G59 B114
  
  #043B72
Sub Colors (Graph/Illustration)
When in need for extra color for graphs or illustration, the primary colors should first be used, and then utilize colors below.
- C4 M37 Y60 K0
  
  R240 G175 B107
  
  #F0B26B
- C1 M72 Y100 K7
  
  R203 G96 B21
  
  #CB6015
- C22 M66 Y68 K15
  
  R174 G99 B78
  
  #AD624E
- C22 M15 Y15 K40
  
  R132 G136 B139
  
  #84888B
- C88 M0 Y11 K0
  
  R0 G169 B206
  
  #00A9CE
- C100 M22 Y2 K18
  
  R0 G134 B184
  
  #0086B8
- C52 M29 Y0 K0
  
  R126 G160 B195
  
  #7E9FC3
- C45 M1 Y0 K1
  
  R141 G200 B232
  
  #8DC8E8
Sub Colors (Digital Backgrounds/Lines)
Below sub colors can be utilized in a digital environment, as a background color or lines to emphasize and complement the main content.
- C15 M0 Y0 K80
  
  R72 G93 B91
  
  #48535B
- C25 M30 Y40 K0
  
  R194 G172 B151
  
  #C2AC97
- C22 M15 Y15 K15
  
  R132 G136 B139
  
  #84888B
- C15 M8 Y10 K30
  
  R160 G166 B168
  
  #A0A6A8
- C6 M4 Y7 K15
  
  R205 G206 B203
  
  #CDCECB
- C4 M3 Y5 K5
  
  R229 G228 B225
  
  #E5E4E1
- C9 M6 Y3 K0
  
  R236 G239 B244
  
  #ECEFF4

Contact Us

Office number1588-6800
- Investor Relationsirteam@miraeasset.com
- Human Resourcerecruit@miraeasset.com
AddressMirae Asset CENTER1 Bldg, East Tower, 26, Euljiro 5 gil, Jung-gu, Seoul 100-210